Privacy Policy

Last Updated: August 7, 2026

House of Yumm (“House of Yumm,” “we,” “us,” or “our”) operates the website houseofyumm.com (the “Website”). We respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we collect, how we use it, how it may be shared, and your choices regarding your personal information when you visit or interact with House of Yumm.

By using this Website, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect information when you interact with House of Yumm in several ways.

Information You Provide

You may voluntarily provide personal information when you:

  • Subscribe to our email newsletter;
  • Contact us through a form;
  • Leave comments, ratings, or reviews;
  • Participate in promotions, giveaways, or surveys;
  • Interact with us through social media; or
  • Otherwise communicate with us.

The information you provide may include:

  • Name;
  • Email address;
  • Message content;
  • Comments or reviews;
  • Recipe ratings; and
  • Any other information you choose to submit.

You do not need to provide personal information to browse recipes and read content on House of Yumm.

Information Collected Automatically

When you visit House of Yumm, certain information may automatically be collected through cookies, pixels, analytics tools, advertising technologies, and similar technologies.

This information may include:

  • IP address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Approximate location;
  • Pages and recipes viewed;
  • Links clicked;
  • Traffic sources;
  • Date and time of visits;
  • Time spent on pages;
  • Website interactions; and
  • Other technical and usage information.

How We Use Your Information

We may use information collected through House of Yumm to:

  • Provide recipes, content, and Website features;
  • Respond to questions and requests;
  • Send newsletters and communications you request;
  • Improve recipes, articles, and Website functionality;
  • Understand how visitors use our Website;
  • Analyze Website performance and traffic;
  • Provide and measure advertising;
  • Manage affiliate relationships;
  • Maintain Website security;
  • Prevent fraud and misuse; and
  • Comply with legal obligations.

Cookies and Tracking Technologies

House of Yumm uses cookies and similar technologies to operate the Website, understand visitor behavior, improve your experience, support advertising, and measure Website performance.

Cookies may be used for:

  • Website functionality;
  • Analytics;
  • Advertising;
  • Affiliate tracking;
  • Measuring content performance;
  • Remembering preferences; and
  • Security purposes.

Some cookies are placed by House of Yumm, while others may be placed by third-party service providers.

You may control cookies through your browser settings. Disabling cookies may affect certain Website features.

Where required by applicable law, we request your consent before placing non-essential cookies, including certain analytics, advertising, and tracking cookies. You may update or withdraw your cookie preferences through available cookie settings on the Website.

For additional information, please review our Cookie Policy.

Google Analytics

House of Yumm uses Google Analytics to understand how visitors use the Website.

Google Analytics may collect information such as:

  • IP address;
  • Device information;
  • Browser information;
  • Approximate location;
  • Pages viewed; and
  • Website interactions.

We use this information to:

  • Understand Website traffic;
  • Identify popular recipes and content;
  • Improve Website performance;
  • Understand how visitors navigate the Website; and
  • Measure marketing effectiveness.

Google may process information collected through Google Analytics according to its own privacy policies and terms. https://policies.google.com/privacy

Advertising

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.






CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement










Email Newsletter and Kit





If you subscribe to House of Yumm emails, we collect the information you provide, such as your name and email address.





We use Kit (formerly ConvertKit) to manage our email newsletter and communicate with subscribers.





We may use your information to:





    

  • Send recipes and cooking content;
    • 




  • Share new Website updates;
    • 




  • Provide requested communications;
    • 




  • Send promotional emails where permitted;
    • 




  • Understand subscriber engagement; and
    • 




  • Improve our email content.
    • 






Our emails may contain tracking technologies, including tracking pixels, that allow us and our email provider to determine whether emails are opened and whether links are clicked.





You may unsubscribe at any time by clicking the unsubscribe link included in our emails.










Forms and Contact Information





House of Yumm uses WPForms to provide certain forms on the Website.





When you submit information through a form, we may collect:





    

  • Your name;
    • 




  • Email address;
    • 




  • Message content; and
    • 




  • Other information you voluntarily provide.
    • 






We use this information to respond to inquiries and provide customer service.





Please do not submit sensitive personal information through our forms.










Comments, Reviews, and Public Submissions





Some House of Yumm pages may allow visitors to leave comments, ratings, reviews, or other public submissions.





Information you choose to post publicly may be visible to other Website visitors.





Please consider carefully what information you share in public areas of the Website.










Recipe Cards





House of Yumm uses WP Recipe Maker (WPRM) to display recipe information and provide recipe-related functionality.





Depending on enabled features, visitors may interact with recipes through features such as printing recipes, rating recipes, or other recipe tools.





Information collected through these features is handled according to the functionality provided by the plugin and our Website settings.










Social Media and Embedded Content





House of Yumm may include links, buttons, widgets, or embedded content from third-party platforms, including:





    

  • Pinterest;
    • 




  • Facebook/Meta; and
    • 




  • YouTube.
    • 






These platforms may collect information about your device, browser, IP address, and interactions with their content.





Your interactions with these platforms are governed by their own privacy policies.










Affiliate Links





House of Yumm participates in affiliate programs, including the Amazon Associates Program.





Some links on House of Yumm may be affiliate links. If you click an affiliate link and make a qualifying purchase, we may receive a commission at no additional cost to you.





Affiliate partners may use cookies or similar technologies to track referrals and attribute purchases.





We do not receive your payment information when you purchase through affiliate links. Purchases made through third-party websites are subject to their own privacy policies and terms.










How We Share Information





We do not sell your name or email address as a standalone mailing list.





However, we may share information with service providers and partners who help us operate House of Yumm, including:





    

  • Website hosting providers;
    • 




  • Analytics providers;
    • 




  • Advertising partners such as Raptive;
    • 




  • Email service providers such as Kit;
    • 




  • Form providers such as WPForms;
    • 




  • Recipe technology providers;
    • 




  • Social media platforms;
    • 




  • Affiliate partners;
    • 




  • Security providers; and
    • 




  • Other vendors necessary to operate the Website.
    • 






These companies process information as necessary to provide their services.





We may also disclose information when necessary to:





    

  • Comply with legal obligations;
    • 




  • Respond to lawful requests;
    • 




  • Protect our rights or property;
    • 




  • Prevent fraud or abuse; or
    • 




  • Protect the safety of users or others.
    • 











Our Role and Third-Party Processors





House of Yumm acts as the controller of personal information collected through this Website.





We use third-party service providers that process information on our behalf to provide services such as:





    

  • Email delivery;
    • 




  • Analytics;
    • 




  • Advertising;
    • 




  • Hosting;
    • 




  • Forms;
    • 




  • Website functionality; and
    • 




  • Affiliate tracking.
    • 






These providers may process personal information only as necessary to provide their services.










Data Retention





We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.





Retention periods may depend on:





    

  • The type of information;
    • 




  • The reason it was collected;
    • 




  • Business needs;
    • 




  • Legal requirements; and
    • 




  • The need to resolve disputes or enforce agreements.
    • 











International Data Transfers





House of Yumm is operated in the United States.





If you access the Website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.





When personal information is transferred internationally, we rely on appropriate safeguards required by applicable privacy laws, which may include standard contractual clauses, adequacy decisions, contractual protections, or other lawful transfer mechanisms.










Legal Basis for Processing Information (GDPR)





If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar privacy laws, we process personal information based on applicable legal grounds, including:





Consent:
When you provide permission, such as subscribing to emails or accepting certain cookies.





Legitimate Interests:
When processing is necessary for our business interests, including operating and improving the Website, analyzing Website use, maintaining security, preventing fraud, and providing relevant content and advertising.





Contractual Necessity:
When processing is necessary to respond to requests or provide services you request.





Legal Obligations:
When processing is required to comply with applicable laws.





Legal Claims:
When processing is necessary to establish, exercise, or defend legal claims.










Your Privacy Rights





Depending on your location and applicable law, you may have rights regarding your personal information, including:





    

  • Accessing your personal information;
    • 




  • Correcting inaccurate information;
    • 




  • Requesting deletion of personal information;
    • 




  • Requesting restriction of processing;
    • 




  • Objecting to certain processing activities;
    • 




  • Requesting data portability;
    • 




  • Withdrawing consent where applicable;
    • 




  • Opting out of certain targeted advertising; and
    • 




  • Filing a complaint with a data protection authority.
    • 






To exercise applicable rights, contact us using the information below.





We may verify your identity before completing certain requests.










California Privacy Rights





California residents may have additional rights under applicable California privacy laws.





These rights may include:





    

  • Knowing what personal information is collected;
    • 




  • Accessing personal information;
    • 




  • Requesting correction or deletion;
    • 




  • Opting out of certain sharing or targeted advertising;
    • 




  • Exercising privacy rights without discrimination.
    • 






Categories of information we may collect include:





    

  • Identifiers;
    • 




  • Internet or electronic activity information;
    • 




  • Approximate location information;
    • 




  • Information voluntarily submitted by users; and
    • 




  • Inferences based on Website activity.
    • 











Texas and Other State Privacy Rights





Residents of Texas and other states with applicable privacy laws may have rights regarding access, correction, deletion, portability, and opting out of certain processing activities, including targeted advertising.





House of Yumm will honor applicable privacy rights as required by law.










Children’s Privacy





House of Yumm is intended for a general audience.





We do not knowingly collect personal information from children under 13.





If you believe a child has provided personal information through the Website, please contact us so we can address the issue.










Security





We use reasonable administrative, technical, and organizational measures designed to protect personal information.





However, no internet transmission or electronic storage method can be guaranteed to be completely secure.










Third-Party Websites





House of Yumm may contain links to third-party websites, including retailers, affiliate partners, social media platforms, and other websites.





We are not responsible for the privacy practices or content of third-party websites.





Please review the privacy policies of any third-party websites you visit.










Business Transfers





If House of Yumm is sold, merged, reorganized, or transferred, information collected through the Website may be transferred as part of that transaction.










Changes to This Privacy Policy





We may update this Privacy Policy from time to time.





When changes are made, the updated date at the top of this page will be revised.





We encourage you to review this Privacy Policy periodically.










Contact Us





If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact:





House of Yumm
Email: serene@houseofyumm.com










Last Updated: August 7, 2026