Preheat oven to 375°F.
Cook ground beef in a medium size skillet over medium heat on stovetop, break apart the meat as it cooks.
Once beef is cooked and browned, no longer pink, drain any excess grease.
Stir the taco seasoning into the beef, evenly coating the meat.
Add the meat to a square baking dish.
Add the cubed cream cheese, shredded cheese and rotel into the baking dish. (no need to stir together at this point)
Bake for 15-20 minutes until cheeses are completely melted.
Stir together the dip until it comes together and is creamy.
Top with diced tomato, fresh diced cilantro and chives.
Serve warm with tortilla chips.