Prepare the sugar cookies according to directions. Add in the food coloring and thoroughly mix in, so the color is evenly distributed.
Bake the sugar cookies according to directions. Allow to cool.
Once sugar cookies are cooled, crumble up into mixing bowl, add in the softened cream cheese. Mix over low speed until fully combined, will be slightly sticky.
Roll the mixture into balls, 1 inch in diameter. Place onto a cookie sheet covered in wax paper.
Place the sugar cookie balls into the freezer for about 10-15 minutes, this will help them set and hold shape.
Melt the white chocolate in the microwave using 50% power and 20 second increments, stirring between each time until fully melted.
Once chocolate is melted coat the sugar cookie balls with the melted chocolate using a spoon, or dunk into the chocolate with a fork, tap off excess chocolate, and place back onto the wax paper, add sprinkles while chocolate is still melted.
Store in refrigerator until ready to eat. Enjoy!