In large mixing bowl combine the warm milk and honey, stir to mix.
Add the yeast and stir. Let this sit for 5-8 minutes until yeast becomes fluffy on the top.
Add in the eggs, cooled melted butter, flour and salt. Mix on low using a dough hook until dough comes together. Keep kneading for 2-3 minutes. Dough will still be a little sticky.
Sprinkle 1-2 teaspoons of flour on a clean working surface.
Remove the dough to the floured surface and gently shape into a ball.
Lightly coat a clean bowl with oil (avocado or extra virgin olive oil)
Place the dough ball into the lightly greased bowl. Cover and let rise for 1-1/2 hours until dough has doubled in size. The timing can depend on warmth and humidity in the home.
After dough has risen, gently punch down and remove dough to a clean lightly floured working surface.
Using your hands gently press the dough out into a rectangular shape approximately 14x9 inches. (use a cake pan for a general idea of sizing!)
In a small bowl add the room temperature butter and honey. Stir until combined and smooth.
Spread the honey butter over the surface of the dough.
Sprinkle with shredded cheddar cheese.
Top with the chopped jalapeños.
Starting with the 14 inch side, gently start rolling the dough into a tight roll. Once all the dough is rolled, pinch the dough together where the seam meets.
Using a serrated knife cut the dough roll into 12 rolls.
Spray a 13x9 baking pan with non stick cooking spray.
Place the rolls into the pan and cover with a clean towel. Let the rolls rise for another 30 minutes.
Preheat the oven to 350 degrees F.
Once the cheese rolls have risen, bake for 25-28 minutes until golden on the top and baked through, you can use a toothpick inserted in the middle to determine if the dough is cooked through.
Remove from the oven and let cool for several minutes before slicing to serve.